Without a doubt, Instagram remains one of the most influential social media platforms in the world, and Instagram hashtags play a crucial role in increasing the reach and engagement of posts.
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In 2024, the strategic use of hashtags has become even more essential, with new trends emerging and some old hashtags remaining at the top.
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Furthermore, understanding the correct use of hashtags can significantly increase the reach of your publications and contribute to building an engaged community.
So in this article, we’ll explore the most popular Instagram hashtags in 2024 and how to use them to improve your visibility.
The Power of Hashtags in 2024
Hashtags
Hashtags are one of the most efficient features to categorize content and make it visible to a wider audience on Instagram.
In 2024, with the rise of visual content and competition for engagement, understanding hashtag trends can help differentiate your posts.
This year, the hashtags that are trending are those that connect to social movements, niche interests and behavioral trends.
The focus is not just on reaching more people, but on reaching the right audiences. That's why specific hashtags, called “niche hashtags”, gained prominence.
People are preferring to use more precise terms instead of broad hashtags, as this generates a more qualified audience.
1. Global Trending Hashtags
Some of the most popular hashtags of 2024 are associated with global movements and social causes.
This year, we saw the rise of hashtags focused on sustainability, diversity and mental wellbeing, reflecting people’s awareness of these issues.
- #SustainableLiving – Instagram users have shown increasing interest in topics related to sustainability. This hashtag is used in posts that address everything from ecological practices to changes in consumption habits.
- #MentalHealthMatters – The COVID-19 pandemic has raised awareness about the importance of mental health. In 2024, this hashtag continues to grow, with influencers and everyday users discussing self-care practices and sharing support resources.
- #InclusionMatters – Movements for inclusion and social diversity have intensified. Using this hashtag in your posts not only puts you in tune with a growing trend, but also associates your content with relevant causes.
2. Niche Hashtags – More Precision, More Engagement
Another big trend in 2024 is the use of niche-specific hashtags. While broad hashtags like #Love and #InstaGood are still popular, many accounts are targeting more targeted audiences through more specialized terms. Niche hashtags tend to generate more engagement because they directly reach an interested audience.
- #FoodieLife – Instead of simply using #Food or #Delicious, many users opt for more targeted hashtags like #FoodieLife, which appeals to food lovers interested in exploring different dining experiences.
- #TravelPhotography – As tourism returns to normal, travel-specific hashtags like #SoloTravel or #AdventureTravel are trending. #TravelPhotography, in particular, is used by both amateur and professional photographers to showcase stunning destinations.
- #PetsofInstagram – Pet-focused profiles are more popular than ever. Using a hashtag like #PetsofInstagram directs content to an engaged, pet-loving community, fostering organic interactions.
3. Lifestyle and Entertainment Hashtags
Instagram is also a platform to explore hobbies and lifestyles.
Hashtags representing everyday activities or specific interests continue to grow in 2024, particularly in the areas of fashion, beauty, and entertainment.
- #OOTD (Outfit Of The Day) – Still one of the most popular hashtags in the fashion category, #OOTD is widely used to showcase the look of the day. In 2024, the trend of using this hashtag continues, especially with the inclusion of sustainable clothing and independent brands.
- #FitnessGoals – Fitness-related content is one of Instagram’s biggest draws. Hashtags like #FitnessGoals and #WorkoutMotivation remain strong as users seek to share their workout routines and inspire others.
- #StreamingNow – In the entertainment field, this hashtag has been used by accounts that promote series, films and even live broadcasts of sporting events. With the explosion of streaming platforms in 2024, it has become a fundamental hashtag for young audiences.
How to Use Hashtags Strategically
Now that you know the most popular hashtags, the next step is to know how to use them correctly.
Here are some suggestions to make the most of it:
- Ideal Number of Hashtags: Research suggests that between 7 and 11 hashtags per post is ideal to increase reach without appearing spammy. More than that can create the perception of content overload.
- Merge Popular and Niche Hashtags: By combining widely used hashtags with niche ones, you can expand your audience without losing relevance. Broad hashtags increase reach, while niche hashtags attract more engaged followers.
- Follow the Trends: Hashtags change frequently. Staying up to date with new hashtag trends can make a difference in the success of your content. Keep an eye on viral trends and your audience’s behavior.
Useful Apps to Track Hashtag Trends
For those who want to stay on top of trends, using specialized apps can make the process of discovering and using hashtags easier.
So here are some recommended apps for 2024 that can help you identify the best hashtags for your posts:
- Display Purposes – Rating: 4.8/5. A hashtag generator that eliminates irrelevant ones and helps you find effective terms to increase your reach.
- Hashtag Expert – Rating: 4.7/5. One of the most complete for iOS users, offering personalized suggestions based on your niche.
- RiteTag – Rating: 4.6/5. Focused on real-time analysis, it allows you to see which hashtags are trending at the moment and how they perform in terms of engagement.
Keeping your hashtags up to date and using smart tools are the keys to optimizing your Instagram content in 2024.
Trends may change, but the power of connecting with new audiences through hashtags continues to grow.
